FAQ

Why do you only sell Americolor Soft Gel Paste? TOP

Why is Soft Gel Paste™ better than other colors?

State-of-the-art food technology is why Soft Gel Paste™ has so many advantages over other food colors. Color molecule encapsulation creates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste's™ superior formulation can withstand the harsh freeze/thaw cycle without colors bleeding. Frozen cakes which are set out at room temperature will form condensation. Soft Gel Paste™ will not run with the moisture like other food colors. This technology controls fading to less than 20%, even in extreme conditions. Soft Gel Paste™ will not break down icings, especially the more delicate non-dairy whipped toppings. Just think, you now really can color non-dairy whipped toppings with deep, vibrant tones!

When does my order ship? TOP

Our goal is to pack and ship your order the next business day from the date you place the order. If your order is submitted and paid by 5:00 p.m. (Pacific Time Zone), your order will be shipped the next business day.

We do not ship on Saturday, Sunday or major holidays.

Please click on our Shipping page to for more shipping information.